Mass Customisation

Diploma Thesis from the year 1998 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, Bochum University of Applied Sciences (unbekannt, Personalwirtschaftslehre), course: Prof. Dr. Claudio Vignali, language: English, abstract: Inhaltsangabe:§Inhaltsverzeichnis:Inhaltsverzeichnis:§Table of Contents (INHALTSVERZEICHNIS) §Acknowledgements§Table of Contents§List of Abbreviations§Executive Summary§1.Introduction - Background, Rationale, Aims§2.The Concept of Mass Customisation§2.1History and Development§2.2Consumers - Changing Behaviour§2.3The Dawn of Mass Customisation§2.4Developments within the Clothing Industry§2.5The New Value Chain§2.6Inherent Limitations of Mass Customisation§2.7Decreasing Waste§3.The Stages of Mass Customisation§3.1Overview of Stages - Mode of Lampel and Mintzberg§3.2Tailored Customisation§3.3Pure Customisation§4.Pioneers into the Field of Mass Customisation§4.1Various Products§4.1.1IKEA§4.1.2BMW USA§4.1.3National Bicycle Industrial Company, Japan§4.2Pioneers in the Clothing Industry§4.2.1Mass Customisation without 3D Body Scanners§4.2.1.1 Personal Pair of Levi Strauss & Co.§4.2.1.2Second Skin Swimwear§4.2.2Mass Customisation with 3D Body Scanners§5.The Existing Range of Technologies for Mass Customisation§5.13D Body Scanners§5.1.1Cyberware WB4Whole Body Scanner, USA§5.1.2The Textile/Clothing Company (TC2)§5.1.3Tecmath GmbH & Co. KG, Germany§5.2Concepts for Visualising the Consumer s Designing and Decision-making Process§5.2.1Screens§5.2.2 Magic Mirror §5.2.3Holographic Projectors§5.2.4The Virtual Reality (VR) Design Studio§5.2.5Point of Sale (POS)-Terminals§6.Production, Manufacturing Process§6.1Existing Process of Manufacturing Clothing§6.2Neighbouring Technologies for Custom-Made Garments§6.2.1Digital Printing§6.2.2Electronic Embroidery§7.Implications for Market Participants§7.1Implications for Customers§7.2Implications for Manufacturers§7.3Implications for Retailers - Changes in Stores§7.4Implications for Wholesalers§7.5Case Study - The Custom Foot, USA§8.Methodology §8.1Secondary Research§8.2Telephone Interviews§8.3The Questionnaire - Primary Research§8.3.1Aims§8.3.2The Target Group§8.3.3Piloting§8.3.4Mailing Procedure§8.3.5Response§9.Results and Findings§10.Recommendations §Appendices§References §Bibliography§Bei Interesse senden wir Ihnen gerne kostenlos und unverbindlich die Einleitung und einige Seiten der Studie als Textprobe zu.§Bitte fordern Sie die Unterlagen unter [email protected], per Fax unter 040-655 99 222 oder telefonisch unter 040-655 99 20 an.