Competition

One of the predominant trends of modern society is the pervasive presence of competition. No longer just a function of economic markets or democratic systems, competition has become a favoured tool for governing people and organizations, from the provision of schooling and elder care to the way we consume popular culture. Yet social scientists have played a surprisingly modest role in analysing its implications, as the discussion of competition has largely beenconfined to its narrow economic meaning. This book opens up competition for the study of social scientists. Its central message is that while competition seems ubiquitous, it should not be taken for granted or be naturalized as an inevitable aspect of human existence. Its emergence, maintenance, and change are based on institutions and organizational efforts, and a central challenge for social science is to learn more about these processes and their outcomes. With the use of a novel definition of competition, more fundamental questions can be addressed than merely whether or not competition works. How is competition constructed - and by whom? Which behaviours result from competition? What are its consequences? Can competition be removed? And, how do these factors vary with the object of competition - be it money, attention, status, or other scarce and desired objects? This book investigates these and more questions in studies of competition amongand within schools, universities, multinational corporations, auditors, waste-disposal firms, fashion designers, and more.