Price It Right

PRICE IT RIGHT
The Electrician's Guide to Estimating, Bidding, and Charging Profitable Rates for Every Job

Stop guessing what to charge-and start pricing electrical jobs with confidence.

Whether you're a solo electrician, independent electrical contractor, small-business owner, or building a growing electrical company, Price It Right gives you a practical framework for creating accurate estimates, submitting competitive bids, and protecting your profit on every job.

Many electricians know how to do the work but struggle with one critical question: "What should I charge?" Underpricing can leave you working harder without making more money, while overpricing can cost you valuable jobs. The goal is to find the right balance-and build a pricing system you can use consistently.

Inside this practical guide, you'll learn how to:

• Create accurate estimates for electrical jobs
• Calculate labor, materials, equipment, permits, and overhead
• Build professional and competitive bids
• Determine profitable hourly and job rates
• Account for overhead and business expenses
• Protect your profit margin
• Identify where money is being lost on jobs
• Handle change orders and additional work
• Know when a job isn't worth taking
• Price jobs with greater speed and confidence
• Develop better systems for a more profitable electrical business

With straightforward guidance, practical examples, and useful estimating concepts, Price It Right is designed to help electricians move beyond guesswork and develop a more disciplined approach to pricing.

Do the work. Price it properly. Get paid what you're worth.

If you're ready to win the right jobs, protect your margins, and build a stronger electrical business, Price It Right gives you the tools to start.