The Big Bold CMO

The CMO role isn't dying. It's being reset.

We live in a world where everyone is a marketer. AI has collapsed the cost of execution. And it's exposed a marketing model built for a broadcast world that ended. In The Big Bold CMO, Matt Gosselin traces the break and lays out the reset. A leadership operating system for the great inversion, where execution is cheap and judgment, taste, and trust are becoming the scarcest assets of companies today.

The machine isn't the enemy. Apathy is. This book names exactly what a leader must never give up to lead in this new AI era.

PRAISE FOR THE BIG BOLD CMO

"Few positions are changing as fast as the CMO's, and few industries are changing faster than marketing... In a season of microwaveable answers, Gosselin serves up solutions built for the long haul." - Matt Certo, CEO & Founder, Findsome & Winmore

"In the boardroom, the most important AI question isn't 'how fast?' but 'who decides?' The Big Bold CMO answers both with rare clarity... This is a great leadership manual for the AI era." - Hugo Goicochea, Board Member, Former CEO, IBM (Ecuador) and Canvia (Peru)

"I went into this expecting another polite marketing book about prompt engineering and tool stacks. Instead, Gosselin holds up an uncomfortable mirror to the entire function." - Jason Spaulding, Global Product Marketing Lead, EY